First Comes Smarts, Then Comes the Hustle

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Hey there! Today, I want to dive into a topic that I haven’t talked about enough: working smart. We all know that hustle is crucial in business and entrepreneurship, but it’s equally important to have a smart strategy behind your hard work. Let’s explore why working smart should be the prerequisite to working hard.

Now, don’t get me wrong. I’m a big advocate for the hustle. It’s the backbone of success. But sometimes, we get caught up in the idea of working long hours without putting enough thought into our strategies. That’s where the problem lies.

When I look back at my journey, I realize that my success wasn’t solely due to my work ethic. It was the result of the smart decisions and strategies I implemented. Let me share a few examples with you.

Back in the day, when e-commerce was still new, I made the decision to launch one of the first online stores. While it required hard work, it was the smart strategy that set me apart. I didn’t follow the crowd; I trusted my own intuition and took a leap of faith.

Another example is when I started a wine review show on YouTube. At that time, YouTube shows weren’t popular, but I knew it had the potential to be a game-changer. Again, hard work was necessary, but the smart decision to jump on this platform made all the difference.

So, what can we learn from these examples? The hard work is indeed important, but it becomes valuable when it’s fueled by a solid strategy. It’s about putting in the work that aligns with your goals and the current marketplace.

“The hard work was the byproduct of the full commitment to smart strategy.”

Let me give you a practical example. Suppose you’re marketing your next book. Before diving into the marketing tasks, take a step back and think strategically. Consider how you can approach the promotion in a way that resonates with your potential readers.

For me, when marketing my books, I decided to personally email people one by one. It was time-consuming, but it allowed me to connect with readers on a deeper level. I didn’t rush into book marketing; I prioritized smart strategy first.

Now, let’s draw a line in the sand. Hard work is vital, but it needs to come after working smart. You can’t expect meaningful results if you’re hustling without a clear and strategic game plan. So, remember, it’s about finding that balance between hard work and smart strategy.

As I move forward on my journey, I’m challenging myself to focus more on the “smart” part of the equation. I want to share tactics and insights with you, so you can work smart too. My goal is to empower you with the tools and knowledge to succeed.

If you have any questions or want me to elaborate on the smarts behind my hustle, feel free to reach out. I’m here to help you win in business.

Thanks for reading!

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